Kayzen

Kayzen is a DSP platform for programmatic advertising focused on mobile traffic. The solution suits advertisers, agencies, media buyers, eCommerce projects, and mobile apps, allowing campaigns to run on CPM, CPC, CPI, and CPA models.

The platform provides access to global mobile inventory and supports Banner, Native, and Full-Screen formats. Available use cases include user acquisition, retargeting, and brand campaigns.

Kayzen operates as a self-service platform, offering tools for bid management, audience segmentation, analytics, and automation via API. It also supports the use of proprietary optimization algorithms and custom traffic sources.