Persona.ly

Persona.ly - programmatic DSP platform for mobile marketing, specializing in user acquisition, re-engagement, and solutions for market research. The company uses machine learning models to analyze the audience and optimize advertising campaigns based on data and target events within applications.

The platform processes millions of ad auctions per second and provides access to global mobile inventory. The solution allows running campaigns in various verticals, including mobile games, eCommerce, and service applications.

In addition to programmatic traffic acquisition, Persona.ly offers reward-driven user acquisition, combining reward mechanics with optimization algorithms to attract and re-engage users. The platform integrates with popular mobile trackers and analytical solutions, including Adjust, AppsFlyer, Kochava, Branch, Singular, and others.