Persona.ly

Persona.ly is a programmatic DSP platform for mobile marketing, specializing in user acquisition, re-engagement, and market research solutions. The company uses machine learning models to analyze audiences and optimize ad campaigns based on data and in-app target events.

The platform processes millions of ad auctions per second and provides access to global mobile inventory. The solution enables campaigns across various verticals, including mobile games, eCommerce, and service apps.

Beyond programmatic traffic buying, Persona.ly offers reward-driven user acquisition, combining reward mechanics with optimization algorithms to acquire and re-engage users. The platform integrates with popular mobile trackers and analytics solutions, including Adjust, AppsFlyer, Kochava, Branch, Singular, and others.