Mintegral

Mintegral is a programmatic advertising platform and mobile DSP, part of the Mobvista ecosystem. The solution focuses on user acquisition, retargeting, and mobile app monetization, as well as working with in-app ad inventory.

The platform uses AI algorithms to optimize ad campaigns, match audiences, and improve traffic buying efficiency. Mintegral provides access to a global network of premium in-app placements and helps acquire users with a high probability of conversion.

Key focus areas include AppGrowth (user acquisition), retargeting, and monetization solutions for publishers. A separate division, Mindworks, handles creatives, including playable ads and interactive ad formats.

Mintegral works across various verticals, including gaming, eCommerce, and subscription services, and provides tools for analytics, bid optimization, and ROAS management at the campaign level.