Liftoff

Liftoff is a platform for mobile marketing and programmatic advertising, providing solutions for advertisers, agencies, DSP partners, app developers, and publishers. The company's ecosystem includes tools for user acquisition, monetization, analytics, and ad creative management.

Through the Vungle Exchange solution, the platform provides access to mobile in-app inventory and programmatic ad buying in apps and mobile games. Liftoff uses machine learning algorithms to find users, optimize campaigns, and achieve target metrics, including CPI, CPA, and other efficiency metrics.

The platform supports performance and brand campaigns, and also offers tools for mobile app monetization and ad revenue management. Liftoff's solutions are geared towards the global market and cover a wide range of mobile marketing verticals.