Smadex

Smadex is an AI-powered DSP platform focused on mobile user acquisition, retargeting, and Connected TV (CTV) campaigns. The solution is designed for advertisers, agencies, and mobile developers working with performance marketing and user base scaling.

The platform uses machine learning algorithms to optimize traffic buying and find high-quality audiences. Smadex supports a full-funnel approach — from acquiring new users to re-engaging them and increasing LTV.

Key focus areas include mobile user acquisition, retargeting, brand awareness, and campaigns for mobile subscription services. The platform combines in-app and CTV inventory, providing access to the global ad market through a programmatic ecosystem.