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Sergey Tsukanov

Chief Product & Sportsbook Officer at BETBY
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Last update: 2026-03-26

Sergey Tsukanov Affiliate Expert

Sergey Tsukanov is the Chief Product Officer and Chief Sportsbook Officer at BETBY.


He has 12+ years of experience in iGaming. He is responsible for product strategy, sportsbook portfolio development, as well as risk management and trading operations.

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Sergey Tsukanov Profile

Real name
Sergey Tsukanov
Location
Latvia
Workplace
BETBY
Job title
Chief Product & Sportsbook Officer

Sergey Tsukanov Interview

Sergey Tsukanov Experience

BETBY

02.2023 - present • Chief Product & Sportsbook Officer

BETBY

07.2018 - present • Head of Sportsbook

FortunaLive

08.2017 - 11.2017 • Head of Trading

Liga Stavok

02.2010 - 10.2016 • Live Trader

Last update: 2026-03-26

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