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Raja B-Sheikh

CPO at Bally's Interactive
Social networks:
Verticals:
Betting
Ecommerce
iGaming

Last update: 2026-04-09

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Raja B-Sheikh Affiliate Expert

Raja B-Sheikh is the Chief Product Officer (CPO) at Bally’s Interactive, a leader with experience managing diverse product portfolios in the iGaming industry.


He combines ambitious innovation with a pragmatic approach and the ability to prioritize in a fast-changing environment. Skilled in managing complex roadmaps, optimizing processes, and scaling solutions while balancing creativity with operational efficiency.

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Raja B-Sheikh Profile

Real name
Raja B-Sheikh
Location
United Kingdom
Workplace
Bally’s Interactive
Job title
Chief Product Officer (CPO)

Raja B-Sheikh Experience

Bally’s Interactive

01.2023 - present • Chief Product Officer

Bally’s Interactive

10.2021 - 01.2023 • Senior Vice President (Sports Product)

Gamesys

06.2021 - 12.2022 • CPO (Sports)

Entain

06.2019 - 06.2021 • Director of Product

Entain

04.2016 - 06.2019 • Head of Product

Playtech

06.2014 - 04.2016 • Sports Product Strategy Lead

Playtech

05.2013 - 06.2014 • Senior Key Account Manager

The Rank Group plc

06.2011 - 05.2013 • Head of Product (Football)

The Rank Group plc

06.2007 - 06.2011 • Senior Sportsbook Trader

The Rank Group plc

02.2002 - 06.2007 • Sportsbook Trader

Ladbrokes Coral

04.2001 - 02.2002 • Sportsbook Digital Content Manager

Ladbrokes Coral

08.1999 - 04.2001 • Sportsbook Call Centre Team Leader

Ladbrokes Coral

08.1998 - 08.1999 • Sportsbook Call Centre Agent

Last update: 2026-04-09

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