Lara James

Lara James is the Director of iGaming & Sport Insight at Bally's Interactive.

For over ten years, she has leveraged the power of data to shape strategic decisions that drive significant revenue growth.

Lara builds teams capable of working with complex datasets, turning them into clear and actionable insights. Under her leadership, a group of eight analysts implements innovative approaches, optimizes gaming processes, and supports the company's competitive edge in the global market.