Press releases on AFFCatalog

Publication on AFFCatalog provides confirmation of your company’s news on an industry-specific resource — something that a post on your own blog does not provide. The material is indexed for your brand-related searches and remains available indefinitely.

We do not guarantee republication by third-party publications, a specific volume of traffic, or particular search engine rankings.

Rates

Publication is available in two formats.

Standard:

• Active company listing on AFFCatalog.
• Active plan: Pro, HirePlus, or EventPlus.
• Limit: 2 press releases per month.

The material may include up to 2 external links with the rel="nofollow" attribute.

Amplify:

The material is promoted through a dedicated post in the Telegram channel, homepage feed placement for 48 hours, and a newsletter to your company’s subscribers. Up to 2 dofollow links are allowed instead of nofollow links. An effectiveness report is included.

Amplify is available as an additional fee for subscribers and third-party companies without a subscription. The cost and payment terms will be provided by our specialist upon request.

The number of Amplify slots is limited. Applications are processed in the order they are received.

How to Write Press Releases on AFFCatalog

A press release is official company news about a specific event. It follows a standardized format and briefly explains what happened.

The main condition for publication is a clear newsworthy event. The event must be recent, dated, and verifiable. Without a specific fact or event, the text is not considered a press release.

Allowed topics:

1. Product Launch. Launch of a new product or brand.
2. Promo. Limited-time campaign or promotion.
3. Recap. Quarter/year results or a recap of how an event went.
4. Regulatory. License acquisition or market entry/exit.
5. Award. Company win or nomination for an award.

The structure of a press release on AFFCatalog is the same for all topics. Using a ready-made template saves time and helps present the material in a clear, convenient format for the audience.

If you have never written a press release before, don’t worry. There is a generally accepted basic structure followed by most authors:

1. Headline. One sentence reflecting the main point of the news.
2. Subheadline. Additional details and key facts.
3. Dateline. Date and location (mandatory element).
4. Lead. The first paragraph, briefly answering the questions “who, what, where, and when”.
5. Body. 2–3 paragraphs with details, numbers, and context.
6. Quote. A direct comment from a speaker or company representative.
7. Boilerplate. 2–3 sentences with a brief description of your brand.
8. Contact. Name, email, and Telegram of the responsible manager.

Editorial Requirements

• Length: 300–500 words (approximately 4–6 paragraphs).
• The language must match the site locale. Machine-translated content without proofreading is not accepted.
• SEO without keyword stuffing. Keywords should be incorporated naturally into headings and used once or twice in the body.
• Uniqueness: 85%. Texts copied from other platforms without adaptation are not accepted.

Standard Link Requirements

• Up to 2 external nofollow links.
• The domain must be listed in your AFFCatalog company profile.

Amplify Link Requirements

• Up to 2 external dofollow links.

Requirements for Any Link

• Direct URL without UTM parameters or redirects.
• Server response: 200 OK.

Contact details of the representative (email, Telegram) are not included in the link limit.

Links that do not meet the requirements are removed during moderation without changing the rate.

A 1200×630 px preview image is required for the press release.

Not Published

• Descriptions of an offer, brand, or terms of cooperation without a newsworthy event.
• Overview articles, guides, and analytics.
• Direct advertising: CTAs for registration, promo codes, and referral links.

Moderation

Review of a press release takes up to 48 hours and is independent of the rate. In case of rejection, we specify the exact reason and the rule or requirement that the text does not meet. Resubmission after addressing the comments is accepted without additional limits.

For Amplify, the distribution period is counted from the publication date, not the submission date. Please submit the material at least 2 working days before the desired publication date.