The integration is designed for affiliates buying paid traffic through Adsters and promoting Indoleads CPA offers. Now, thanks to S2S postback tracking, conversion data can be passed from Indoleads back to Adsterra, giving affiliates a more direct way to connect traffic costs with campaign performance.
Indoleads: a CPA network for global and SEA campaigns
Indoleads acts as an intermediary between brands and more than 60,000 registered and verified affiliates across 180+ countries. The platform accumulates 500+ offers across e-commerce, travel, software, finance, digital services, and other verticals.
The network is particularly relevant to affiliates targeting Southeast Asian markets, including Indonesia, Thailand, Vietnam, Malaysia, and Singapore. Its offer portfolio allows affiliates to test CPA campaigns across different APAC GEOs and audience segments, including the region’s large mobile-first user base.
Indoleads provides global and exclusive offers, as well as deep links, product feeds, banners, coupons, reporting tools, and dedicated account management. Affiliates can filter offers by GEO, vertical, traffic type, and approval status to find campaigns aligned with their traffic strategy.
How the integration works?
The new integration allows affiliates to connect their Adsterra traffic with Indoleads conversion tracking through a ready-made S2S postback setup. When a user converts on an Indoleads offer, conversion data can be sent back to Adsterra. This gives affiliates additional visibility into which campaigns, GEOs, placements, and traffic sources are generating conversions.
The setup involves four main steps:
1. Generate the required postback URL in Adsterra.
2. Add the postback to the Indoleads account.
3. Configure the required tracking parameters.
4. Launch the campaign and start receiving conversion data in Adsterra.
The integration is intended to simplify the tracking workflow for affiliates running paid CPA campaigns across both platforms.
Importance of conversion tracking for CPA traffic
Clicks and traffic volume do not necessarily indicate campaign profitability, especially, for paid acquisition. Conversion data provides a more complete picture of how traffic performs after the initial click.
With S2S tracking between Indoleads and Adsterra, affiliates can use conversion data to:
- compare campaign performance across GEOs and placements
- identify traffic sources generating conversions
- reduce spend on underperforming traffic
- increase budgets for campaigns with stronger CPA results
- test different offers against the same traffic
- make scaling decisions based on conversions rather than CTR alone
This can be particularly handy when affiliates are testing multiple offers or GEOs simultaneously, as conversion data makes it easier to identify where traffic is producing measurable results.
Indoleads and the Southeast Asian affiliate market
Southeast Asia continues to be a hot market for affiliate campaigns, driven by large mobile audiences and demand in e-commerce, travel, digital services, and other online verticals.
Indoleads provides SEA traffic affiliates with CPA offers in several markets of the region. Adsterra provides paid traffic and campaign optimisation tools. This combination lets affiliates test different GEOs and offers, see the conversions they are getting and tweak their campaigns based on performance data, not just traffic numbers.
As with any CPA campaign, performance can vary greatly by GEO, audience, offer, traffic source and campaign setup. Affiliates can use the tracking integration to see the best performing combinations and then invest more in those.
Recommended offers
Affiliates looking to test Indoleads offers with Adsterra traffic can explore campaigns such as:
- Klook
- Trip.com
- END. Clothing
- ELEGOO
- Cloudways
Offer availability, target GEOs, permitted traffic sources, and advertiser restrictions should be checked in the Indoleads platform before launching a campaign.
+10% payout bonus
The launch of the integration like this doesn’t happen every day, so Indoleads is offering a special payout bonus to new affiliates coming from Adsterra.
New Indoleads users can use promo code ADSTERRA10 to receive 10% extra payout on the TOP 5 offers of their choice for the first three months after registering with Indoleads.
To activate the bonus, affiliates should email care@indoleads.com, provide the promo code ADSTERRA10, and share their Indoleads account details along with the five offers they want to include in the promotion.
The new integration gives affiliates using Adsterra and Indoleads a more streamlined way to connect paid traffic with conversion data and optimize CPA campaigns across global and Southeast Asian markets.
Adsterra is a global advertising network providing performance-based user acquisition for advertisers and monetization solutions for publishers across multiple verticals and geographies. It is a reliable brand, recognized by many media buyers, CPA networks, affiliate marketers, start-up founders, and demand generation managers. Since 2013, Adsterra has been helping advertisers grow their ROI and publishers to get maximum eCPM and engage their user base with flexible traffic solutions. The ad network partners with both beginners and professionals.