Yuval Mechoullam

Yuval Mechoullam is an entrepreneur and iGaming expert specializing in CRM technologies, marketing automation, loyalty programs, and gamification. He is the co-founder of Smartico, which develops solutions for player lifecycle management, personalized engagement, and CRM automation. Since 2022, he has also served as the co-founder of The Affiliate Platform, a company focused on affiliate marketing solutions for the iGaming industry.

Yuval has worked in the iGaming industry for more than 15 years. Before founding his own companies, he held the positions of Project Manager, Operation Consultant, Team Leader, and Call Center Manager. Since 2019, he has also been advising iGaming companies on business development. His areas of expertise include CRM implementation, marketing automation, loyalty program development, gamification, and the use of analytics to improve player engagement. He also participates in industry conferences and professional events focused on the development of iGaming technologies.