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Amplitude

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Verticals:
Betting
Ecommerce
iGaming

Last update: 2026-05-07

Amplitude BI Tool

Amplitude is a digital and product analytics platform that helps companies analyze user behavior, optimize sales funnels, and improve customer retention. The service specializes in event-based analytics and offers tools for A/B testing and data management.

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Amplitude Tool Features

Access Model
Freemium, Subscription
Analytics and Data
Product Analytics, Affiliate Analytics
Interface Language
English
Demo Availability
Yes, Upon request
DemoTerms

Amplitude Services, advantages

Funnel & Journey Analysis
Amplitude allows visualizing the complete user journey from app installation to first deposit and active play. The funnel analysis tool accurately identifies the stages where players drop off, helping to find UX pain points and optimize conversion into key target actions.
Behavioral Segmentation
The system offers advanced segmentation based on real user behavior, not just static attributes. Creating behavioral cohorts helps identify the most valuable player groups (e.g., VIP or 'whales'), analyze their habits, and understand what specifically drives their loyalty and high LTV.
Amplitude Experiment
The built-in A/B testing module allows you to run experiments and test hypotheses directly in the product. You can evaluate the impact of new features on retention and monetization metrics before their full release, reducing risks and implementing only what really works for business growth.
Session Replay
The session replay feature connects the dry analytics figures with real user experience. Observing players' actions 'through their eyes' helps quickly identify non-obvious interface bugs or navigation difficulties that hinder users from making purchases or continuing the game.
Integrated CDP
The integrated Customer Data Platform (CDP) consolidates information from all sources into a unified user profile. This allows managing data without unnecessary integrations and using it for hyper-personalizing marketing campaigns by sending the right offers at the right time.

Amplitude Tariffs

  • For individual users and researchers getting started
  • 10k MTU, up to 10M events
  • Built-in analytics and templates
  • Session replay
  • Unlimited feature flags
  • Web experiments
  • AI-powered feedback
  • Unlimited sources and destinations
  • Access to community and academy
  • For small teams looking to product-market fit
  • Everything in Starter
  • Up to 300k MTU or 25M events
  • Unlimited product analytics
  • Behavioral cohorts
  • Feature tags
  • Segmentation for web experiments
  • Custom audiences and syncs
  • Online customer support
  • For companies aiming to scale
  • Everything in Plus
  • Customized MTU or event volume
  • Advanced behavioral analysis
  • Causal analytics and monitoring
  • Feature experiments
  • Code editor for web experiments
  • Real-time streaming and sync
  • Predictive Audiences
  • Customer support
  • For large enterprises with complex requirements
  • Everything in Growth
  • Customized MTU or event volume
  • Cross-product analysis
  • Advanced data management and permissions
  • Mutual exclusion groups for A/B test scaling
  • Multi-armed bandit experiments
  • Predictive audiences
  • Dedicated customer success manager

Amplitude Registration details

Founded
2012
Legal name
Amplitude, Inc.
Registered address
201 3rd Street, Suite 200, San Francisco, CA 94103

Last update: 2026-05-07

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