Blask

Founded in 2023, Blask has built what the iGaming industry has long needed but struggled to produce: a market intelligence platform grounded in behavioral data, not operator self-reporting. The company tracks brand and game performance across 200+ markets using a proprietary adaptation of the Share of Search methodology. It was rebuilt from the scratch for the realities of online gambling.

At the center of the platform is the Blask Index: a measure of market volume and brand momentum derived from cleaned, normalized search demand. Unlike raw keyword data, the Index consolidates mirror domains, filters out toxic queries and affiliate noise, and aggregates all brand variants into a single profile. The result is a near-real-time view of who is winning market attention and where a given market is heading.

Three additional metrics extend the platform's analytical depth:

• BAP (Brand's Accumulated Power): a brand's percentage share of total market interest, a Share of Search equivalent adapted for iGaming's mirror-heavy, multilingual environment;
• APS (Acquisition Power Score): an AI-generated benchmark of new customers a brand should be acquiring at its current market position;
• CEB (Competitive Earning Baseline): a revenue projection built from brand power, APS, and competitor benchmarks; calibrated against regulatory data where available.

Blask's brand discovery engine combines Google search, two AI models (computer vision + text classification), and human review to map every iGaming operator in a market, including smaller and fast-growing brands that traditional research routinely misses.

The Games feature ranks online casino titles by operator portfolio adoption and geographic reach, covering 17 markets with filters by provider and genre.

Data refreshes hourly. A free demo is available on request.