ConversionRuler

ConversionRuler is a cloud tracker founded in 2023. The platform is owned by Market Acumen, Inc., registered in the USA.

The service is designed for tracking and analyzing marketing campaign effectiveness with an ROI-oriented approach. It helps measure the performance of PPC, email marketing, banner ads, and affiliate links, providing detailed reports on conversions and keywords.

A 30-day trial version is also available.

Key characteristics:

• Universal tracking: supports PPC campaigns, email marketing, banners, affiliate links, and any online traffic.
• Flexibility: works even without JavaScript and cookies, automatically extracting keywords for analysis.
• Ease of setup: integration takes less than an hour and is compatible with most online stores and shopping carts.
• ROI focus: allows for the identification of ineffective channels and cost reduction.
• Advanced reporting: features for SEO, SEM, and PPC professionals, including back-office reporting on conversions.

Cooperation is based on subscription plans. Monthly, the user is provided with 2,500 clicks + actions for 45.99–49.99 USD. An additional fee is charged for each extra click/action. Payment methods are via Mastercard and Visa.