Uri Poliavich is the founder and CEO of Soft2Bet.
Under his leadership, Soft2Bet has grown from a startup into an international organization with 360+ employees. It has entered seven new markets and demonstrated a threefold growth in EBITDA. The company launches new brands and implements innovative solutions.
In 2024, Soft2Bet opened a new headquarters in Malta with 200+ specialists.
In 2023, Uri Poljavic was nominated for the Global Gaming Award Executive of the Year.
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CEO Special: General Director of Soft2Bet Uri Polyavich - feeding the fire
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Uri Polyavich, Soft2Bet: attracting two billion players with MEGA
Motivation Engineering: Keynote by Uri Polyavich, CEO of Soft2Bet | SiGMA Europe Conference 2023
On-stage Interview with Uri Polyavich, CEO of Soft2Bet | Day 1
Soft2Bet: entering the Italian market, motivation engineering, and 'first-class' partnerships
Interview with Uri Polyavich, CEO of Soft2Bet | Cyprus 2023
iGaming 2023: Maximizing Growth through Gamification with Uri Polyavich, CEO of Soft2Bet
Last update: 2026-03-12
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