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Uri Poliavich

Founder, CEO at Soft2Bet
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Last update: 2026-03-12

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Uri Poliavich is the founder and CEO of Soft2Bet.


Under his leadership, Soft2Bet has grown from a startup into an international organization with 360+ employees. It has entered seven new markets and demonstrated a threefold growth in EBITDA. The company launches new brands and implements innovative solutions.


In 2024, Soft2Bet opened a new headquarters in Malta with 200+ specialists.


In 2023, Uri Poljavic was nominated for the Global Gaming Award Executive of the Year.

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Uri Poliavich Profile

Real name
Uri Poliavich
Location
Cyprus
Workplace
Soft2Bet
Job title
Founder, Chief Executive Officer (CEO)

Uri Poliavich Interview

Uri Poliavich Experience

Soft2Bet

09.2016 - present • CEO, Founder

Brain Rocket

10.2020 - 12.2023 • Founder

Soft2Bet

01.2013 - 02.2020 • COO

IMS Limited

2012 - 08.2016 • COO

Playtech

2010 - 08.2016 • Consultant CIS Markets

WK Group

2010 - 2012 • VP Business Development

HBW Law

2007 - 2010 • Legal Intern

Last update: 2026-03-12

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