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Sam Sadi

CEO at LiveScore Group
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Verticals:
Betting
Ecommerce
iGaming

Last update: 2026-04-10

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Sam Sadi is the CEO of LiveScore Group.


He has over 25 years of experience in media and betting. Previously, he worked at Bwin.party and Gamesys.


Under his leadership, LiveScore has transformed into a media-betting ecosystem, launching LiveScore Bet and sports streaming.

Streamline daily searches using the AFFCatalog affiliate directory.

Sam Sadi Profile

Real name
Sam Sadi
Location
United Kingdom
Workplace
LiveScore Group
Job title
Chief Executive Officer (CEO)

Sam Sadi Experience

LiveScore Group

10.2019 - present • Chief Executive Officer

Gamesys

05.2019 - 10.2019 • CEO - Sports

Gamesys

07.2016 - 05.2019 • Director of Sportsbook

bwin.party digital entertainment

11.2014 - 06.2016 • Director bwin labels

bwin.party digital entertainment

10.2013 - 10.2014 • Director of B2C Sports

Trendee Europe

06.2012 - 04.2013 • Founding Partner

Sport One Online Gambling Consultancy

01.2008 - 06.2012 • Owner

Business Channel

01.2006 - 12.2008 • Owner & CEO

bwin.party digital entertainment

01.2003 - 01.2006 • Head of Product Management

Beteurope

08.1998 - 01.2003 • CEO

Sam Sadi Traffic types

Sam Sadi Interview

Last update: 2026-04-10

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