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Alex Pratt

Managing Director at Clarion Events
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Verticals:
Betting
Ecommerce
iGaming

Last update: 2026-04-09

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Alex Pratt Affiliate Expert

Alex Pratt is the Group Managing Director at Clarion Events, organizer of key industry events such as ICE, iGB Affiliate, and iGaming Business.


He began his career in 2004 at iGamingBusiness, where he launched the first affiliate event.


Under his leadership, ICE relocated from London to Barcelona and expanded partnerships with several tech giants, including Microsoft. Pratt actively drives the integration of new formats and is known as an advisor, speaker, and insider for the global iGaming community.

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Alex Pratt Profile

Real name
Alex Pratt
Location
United Kingdom
Workplace
Clarion Events
Job title
Managing Director

Alex Pratt Experience

Clarion Events

10.2020 - present • Managing Director

Clarion Events

08.2017 - 10.2020 • Managing Director - Digital Marketing Portfolio

Clarion Events

01.2016 - 10.2020 • Managing Director - iGaming Business

Traffic & Conversion Summit

09.2018 - 10.2020 • Managing Director

Affiliate Summit

08.2017 - 10.2020 • Managing Director

iGamingBusiness

01.2016 - 10.2020 • Managing Director

Electric Word plc

04.2011 - 01.2016 • Head of the Business Information Division

iGamingBusiness

09.2004 - 05.2011 • Publisher

Institution of Mechanical Engineers (IMechE)

08.2000 - 09.2004 • Sales Executive - Group Advertising Manager

Alex Pratt Traffic types

Alex Pratt Interview

Last update: 2026-04-09

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