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SBC Summit Malta 2026

Upcoming
29/04/2026 – 30/04/2026
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Last update: 2026-03-06

SBC Summit Malta 2026 Overview

SBC Summit Malta 2026 will take place on April 29–30 at the InterContinental Malta. The event is organized by SBC Events.


Key discussion topics include the application of AI and OpenAI in business, marketing strategies for TikTok and Meta, cybersecurity, the impact of the 2026 FIFA World Cup on the betting market, and the future of crypto casinos.


The speaker lineup features top-tier executives from industry leaders such as Casumo, Entain, and Flutter, along with experts from tech giants like Meta, Google, and TikTok.


Ticket prices start at 150 EUR for the Expo+ Pass, which grants access to the exhibition area and educational sessions. The VIP Event Pass, priced between 400 and 600 EUR, additionally includes entry to a series of exclusive networking events (Opening, Official, and Closing parties), as well as complimentary catering throughout the entire summit.

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SBC Summit Malta 2026 Location

InterContinental Malta

InterContinental Malta

SBC Summit Malta 2026 Schedule

10:45 - 11:30

Mastermind: inside the minds shaping the future (Meta, TikTok, Google)

10:45 - 11:30

Casino vs Sports: Is a true gamification crossover possible?

10:45 - 11:30

Cybersecurity in iGaming: the rising cost of data leaks

11:00 - 12:00

Masterclass: crisis communication (Nike, KFC, Airbnb cases)

11:30 - 12:15

CEO Chat Show: leadership in the hot seat (Entain, Flutter, Tipico and others)

11:30 - 12:15

Growth of niche sports: beyond the shadow of football

11:30 - 12:15

Fraud detection in payments: lessons from the fintech industry

12:00 - 13:00

Media and messages: from sales to storytelling in the era of restrictions

12:00 - 13:00

Workshop: OpenAI in action — solving real business challenges

12:15 - 13:00

CMO Review: live analysis of market-leading marketing campaigns

12:15 - 13:00

World Cup 2026: betting forecasts and key market drivers

12:15 - 13:00

Tax hikes 2026: market shocks and impact on margins

14:00 - 14:45

Marketing channels: balancing expenses and savings in 2026–2027

14:00 - 14:45

Crypto-casinos: hype, issues, and forecasts for the next 12 months

14:00 - 15:00

Regulation: taxes, player migration, and the black market effect

14:00 - 15:00

Workshop: ESG as a competitive advantage, not just a formality

14:00 - 15:00

Workshop: Google's guide to data, search, and effectiveness

14:45 - 15:30

Customer experience: creating a seamless player journey in a regulated environment

15:00 - 15:45

Casino product innovations: the future of slots and social gaming

15:00 - 15:45

COO Horizon: main challenges and opportunities in 2026/27

15:00 - 16:00

Workshop: AI in HR — team empowerment and addressing employee fears

15:00 - 16:00

Workshop: Mastering TikTok — creativity, algorithms, and campaign case studies

15:45 - 16:30

Sports products: the next step after bet builders

16:00 - 16:45

Data as strategy: operational analytics by 2027

16:00 - 17:00

HR issue: dependency, recovery, and employee support

16:00 - 17:00

Workshop: Meta strategies — Facebook and Instagram for high returns

11:00 - 12:00

Workshop: Influencer marketing — numbers, mistakes, and real lessons

11:00 - 12:00

Workshop: Content wars in casinos — which formats are winning now?

11:00 - 12:00

Workshop: Player protection — preventive measures based on AI models

11:00 - 12:00

Workshop: Women in technology — overcoming barriers and career growth

11:00 - 12:00

Growth map: new markets for affiliates (Brazil, Ontario, UAE)

12:00 - 13:00

Workshop: Retention and loyalty — from deposit to lifetime value

12:00 - 13:00

Workshop: Second screen revolution — convergence of betting and media

12:00 - 13:00

Workshop: Technological infrastructure — building a flexible operator

12:00 - 13:00

Workshop: Leader's personal brand — building long-term influence

12:00 - 13:00

Affiliate crisis: how to survive partner program cutbacks

14:00 - 15:00

Workshop: Branding psychology — fighting for trust and market share

14:00 - 15:00

Workshop: Trading 2.0 — team transformation in the age of automation

14:00 - 15:00

Workshop: Payments and transactions — speed, seamlessness, and security

14:00 - 15:00

Affiliates on the exchange: legitimacy or an unbearable burden?

15:00 - 16:00

Workshop: AI marketing — building intelligent campaigns

15:00 - 16:00

SEO is dead — long live product? The future in the age of AI answers

SBC Summit Malta 2026 Organizer

Name
SBC Events
Contact number
+44 (0)20 3983 7050
Email
info@sbcgaming.com

SBC Summit Malta 2026 Date

29.04.2026 – 30.04.2026

SBC Summit Malta 2026 Ticket cost

Last update: 2026-03-06