WhiteLobby

WhiteLobby is a brand protection service for the iGaming industry that operates in search engines and AI responses.

The service creates brand presence and entity, develops them through brand SEO and AI response optimization (ChatGPT, Perplexity, Gemini), and protects the brand from clones, mirrors, fake applications, and brand bidding in paid search. WhiteLobby works with the entire iGaming ecosystem: from operators and affiliates to payment providers and fintech companies. Everything is consolidated into a single Brand Protection Score.

Key features:

• Control of brand output and brand entity in Google and Bing;
• Visibility and optimization in AI responses (GEO and AEO): ChatGPT, Perplexity, Gemini and AI Overviews;
• Clones, mirrors, and typosquatting monitoring;
• Affiliates and paid search monitoring (brand bidding);
• Detection of fake applications and duplicate profiles;
• Review and reputation tracking;
• Portfolio of trademarks and domains monitoring;
• Unified Brand Protection Score from 0 to 100, combining all six directions.

Additional features:

• Turnkey protection: the service gathers evidence and sends it to registrars, hosting providers, and app stores;
• Presence creation stage: setting up schema, entity, and own resources to ensure search engines and AI represent you correctly from day one;
• Creation of satellite site networks to capture output and brand growth;
• Regular monitoring reports with a prioritized action plan.