Adthena

Adthena is a British company founded in 2012 that develops solutions for monitoring search advertising and protecting brands. The platform focuses on analyzing the competitive environment in SEM and helps identify violations related to the use of trademarks, traffic interception, and unfair advertising activities by partners or competitors.

Adthena's tools allow detecting cases of ad hijacking and unauthorized use of branded keywords, as well as tracking competitors' behavior in search results. The system provides detailed data and evidence for filing complaints to advertising systems, including Google, to promptly remove infringing content. The solution is suitable for companies that value control over PPC activities and protection of brand traffic in global markets.