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IGT Advantage

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Verticals:
Betting
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iGaming

Last update: 2026-03-25

IGT Advantage BI Tool

IGT Advantage is a system that supports business processes and provides tools for personalized player engagement, operational optimization, and the use of efficient technologies. The platform is developed by IGT, a well-known company in the gaming industry offering innovative solutions and technologies for casinos, lotteries, sports betting, and digital platforms.


Key modules: 

  • Marketing Suite: tools for creating loyalty and rewards programs. 
  • Slot Management: slot machine operations management and optimization. 
  • Table Management: table game operations control and simplification. 
  • Cashless Solutions: e-transactions. 
  • Mobile Solutions: mobile services for businesses and customers. 
  • Analytics: slot and player analytics. 
  • Cage & Table Accounting: streamlined accounting for cage and table operations. 
  • Hardware & Interfaces: additional hardware solutions and integrations.

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IGT Advantage Tool Features

Email
SocialMedia@IGT.com
Analytics and Data
Financial Analytics, Risk Management, Product Analytics, Affiliate Analytics
Interface Language
English
Demo Availability
No
Terms

IGT Advantage Awards and recognition

IGT Advantage Services, advantages

Marketing
Helps create, manage, and track marketing campaigns to maximize revenue. The tool enhances convenience, customer satisfaction, and allows for optimization of advertising offers.
Slot Management
The system provides machine accounting, optimizes common tasks of the accounting team, contributing to increased productivity and more seamless operation. Control checklists based on tasks simplify audits, pagination, work orders, and machine management, while advanced filters speed up and simplify the creation of both regulatory and operational reporting.
Table Management
A flexible solution for managing table games. The system automates many manual processes, improves the accuracy of player privilege accounting, enhances productivity, and provides convenient bonus features. Automating game ratings is simplified thanks to the Cardless Connect feature (players can log in and out of the system via a mobile phone using an NFC tag on the table). After logging in, they can request a cashless buy-in, which is confirmed by staff, stimulating additional activity at gaming tables.
Mobile
A way to provide players the opportunity to satisfy all their needs on a convenient mobile device, identify prospective and/or new players, and reduce response time for users who need assistance.
Cashless Payment
Allows transferring funds into and out of games using a mobile device or card.

IGT Advantage Registration details

Founded
1980
Legal name
IGT
Registered address
6355 South Buffalo Drive Las Vegas, NV 89113

Last update: 2026-03-25

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