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Better Collective

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Last update: 2026-03-27

Better Collective Affiliate Team Overview

Better Collective is an iGaming-SEO affiliate team that has been managing a portfolio of national and global sports media brands since 2004. Its owners are Jesper Sogaard and Christian Kirk-Rasmussen.


Better Collective cooperates with the HLTV, FUTBIN, Betarades, Soccernews, Action Network, Playmaker HQ, VegasInsider, and Futbol Sites brands, which attract over 400 million monthly visitors.


Target GEOs are the Netherlands, Germany, the USA, Sweden, and Chile.


Annual turnover is ≈€371,000,000.


Better Collective is located in Copenhagen, Denmark, but the company has 20 offices worldwide and employs 1250+ people.

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Better Collective Target GEOs

🇩🇪

Germany

🇳🇱

Netherlands

🇺🇸

USA

🇨🇱

Chile

🇸🇪

Sweden

Better Collective Headquarter

Sankt Annæ Pl. 28, 1250 København

Sankt Annæ Pl. 28, 1250 København

Better Collective Reports

2025
2024
2023
2022
2021
2020
2019
2018
2017

Better Collective Registration data

Founded
2004

Better Collective Affiliate Team Info

Office
Denmark, Copenhagen
Amount of employees
≈1250

Better Collective Financial highlights

Revenue
€94.268M, Q4 2025 (-2% YoY)
Revenue Share
€40.696M, Q4 2025 (-15% YoY)
CPA
€22.52M, Q4 2025 (+16% YoY)
EBITDA
€36.885M, Q4 2025 (+10% YoY)
Value of Deposits
€820M, Q4 2025 (+6% YoY)
NDC
305 000, Q4 2025 (-25% YoY)

Better Collective Traffic types

Last update: 2026-03-27