Alfa:search

Alfa:search is an SEO team founded in 2017 by Anton Muravyov (CEO). Along with the Alfaleads Network CPA network, Alfa:search is a part of the Alfaleads Group holding company.

The company works with the iGaming, Betting, and Travel verticals.

As of 2024, the team manages a portfolio of 5,000 iGaming affiliate sites targeting general and branded keyword requests.

Alfa:search started as a Yandex company, attracting traffic through low-frequency requests and branded sites, but by 2024, it had focused on Google and non-Russian GEOs.

Traffic sources are SEO, ASO, Google Ads, TikTok, and In-App.

Alfa:search employs about 50 specialists.