Regional Manager at PIN-UP

• Minimum 2 years of experience in the iGaming/betting/gambling industry (local or international);
• Fluent in English (B2+ level or higher) – both spoken and written;
• Experience with regional languages (Yoruba, Hausa, Igbo);
• Deep understanding of online advertising platforms (e.g. Facebook Ads, Google Ads, local DSPs), including key metrics and performance indicators;
• Knowledge of local advertising trends and media channels relevant to Nigeria;
• Good computer skills, including MS Office (Word, Excel, PowerPoint; Visio is a plus);
• Proactive and responsible approach to work and task management;
• Target-oriented, ability to work under pressure and achieve measurable results;
• Excellent communication skills – clear and structured expression in both written and oral form.

Market and Competitor Analysis:

• Monitoring and analyzing political events, social trends, economic changes (e.g. banking system regulations), emergence of competitors and new regional trends unrelated to our activities. Providing information on external factors that may affect market situation, consumer behavior, and strategic decision-making.
• Registering accounts on competitors' websites to track market trends and gather competitive information.
• Conducting in-depth research on competitors in areas such as products, marketing, payments, traffic, casino, sports, etc.

Product and User Experience Optimization:

• Analyzing key product indicators and user behavior based on BI reports to develop data-driven recommendations.
• Developing and testing hypotheses to enhance user behavior and engagement.
• Basing on knowledge of local mentality and interface usability principles, developing proposals for intuitively navigable access to casino games, sports betting, and payment systems.
• Analyzing data from support chats, NPS surveys, user polls, SOS chats, and initiating proposals for product improvement and user retention.

Localization and Regional Adaptation:

• Initiating content localization by identifying elements suitable for adaptation to local markets and applying UX/UI principles.
• Determining game and event priorities for the region and analyzing results post-prioritization.
• Providing marketing information for the region (sports events, holidays, local population characteristics, suitable communication channels (social networks, popular email domains, mobile operators), monthly information updates).
• Finding and hiring local service providers (translations, proofreading, testing, etc.), overseeing contractors and task completion deadlines.

Information Management and Quality Control:

• Participating in consolidating and verifying region-specific information for other departments.
• Ensuring digital quality: checking the accuracy of links on social networks, text correctness, app functionality, payment process accuracy, etc.
• Timely response to new requests and messages during working hours.