Routy

Routy is an analytics service for the affiliate business in the iGaming and betting industry. The platform provides detailed insights into traffic, conversions, and revenue, enabling informed decision-making and optimization of business processes. It helps increase ROI through precise data analysis and effective campaign management.

Routy integrates with leading iGaming platforms, simplifying account connection and setup. The system tracks the entire user journey, from page views and clicks to registrations, deposits, and FTD. It provides users with the ability to identify the most effective traffic sources and improve conversion rates.

The platform ensures secure data storage with AES 128 encryption and provides reliable analytics at the page, campaign, and user levels. With automated reporting and 360° tracking, marketers and affiliates can focus on strategy and revenue growth.