iGsuite is an iGaming business analytics platform. The provided services include Affiliate Software, Newton (BI), Management, and Accounting. The platform is designed for data analysis and optimization of marketing and operational processes. The key areas are operator analytics, risk management, fraud detection, financial analytics, and performance evaluation.
The iGsuite audience includes operators, affiliates, CRM and marketing teams, and finance and risk managers.
The platform provides full business management within a single system, customizable dashboards and reports, deal comparison, and ROI analysis (customer, country, affiliate, and company levels). All reports can be segmented by brand, country, traffic source, affiliate, company, and customer. A full customer analysis is also available, along with ROI and P&L comparisons across different business directions.