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Matomo

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Verticals:
betting
e-commerce
finance
gambling

Last update: 2025-12-03

Description

Matomo is a marketing web analytics platform founded in 2007 by Mathieu Aubry.


A key feature of the system is the 100% Data Ownership principle. The platform provides tools to comply with GDPR and CCPA regulations.

The interface is available in over 50 languages.


There are two subscription options:

  • On-Premise: free installation on your own servers with additional modules available from 22 EUR per year;
  • Cloud: paid subscription starting from 22 EUR per month, with rates depending on the number of subscriptions.

General information

Email
sales@matomo.org
Access Model
Free, Subscription
Analytics and Data
Geoanalytics, Affiliate Analytics
Interface Language
Amharic, Arabic, Belarusian, Bulgarian, Bengal, Bosnian, Czech, Danish, German, Greek, English, Spanish, Estonian, Basque, Persian, Finnish, French, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Georgian, Korean, Kurdish, Lithuanian, Latvian, Norwegian, Dutch, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Albanian, Serbian, Swedish, Tamil, Thai, Turkish, Ukrainian, Vietnamese, Chinese
Demo Availability
Yes
Demo
Terms

Services, advantages

GDPR & Privacy Compliance
Tools for automatic compliance with GDPR/CCPA:IP anonymization, cookieless operation, user consent management. Reduces legal risks for operators.
100% Data Ownership
User retains full control over data (On-Premise or Cloud), excluding data transfer to third parties and advertising networks. Critical for protecting VIP player databases.
Unsampled Data
Providing 100% accurate reports without sampling, ensuring the accuracy of financial data and reconciliation with affiliate programs.
Heatmaps & Session Recording
Visualization of player behavior (clicks, scrolls) and session recording to identify UX issues and optimize registration/deposit funnels.
Conversion Funnels
Detailed analysis of user drop-off points during registration, verification (KYC), and first deposit stages to increase conversion.
User ID Tracking
Tracking specific player actions across different devices and sessions for accurate LTV (Lifetime Value) calculation.
Tag Manager
Managing all marketing tags and pixels from a single interface without involving developers.
Media Analytics
Analysis of user interaction with video and audio content on the platform.
Roll-Up Reporting
Data aggregation from multiple casino sites or brands into a single report for holding companies and site networks (PBN).

Tariffs

  • Activity Log - from 33 EUR/year
  • WooCommerce Analytics - from 39 EUR/year
  • Search Engine Keywords Performance - from 154 EUR/year
  • Funnels - from 193 EUR/year
  • Users Flow - from 94 EUR/year
  • White Label - from 169 EUR/year
  • Heatmap & Session Recording - from 219 EUR/year
  • A/B Testing - from 219 EUR/year
  • Custom Reports - from 219 EUR/year
  • Forms - from 169 EUR/year
  • Media Analytics - from 176 EUR/year
  • Roll-Up Reporting - from 219 EUR/year
  • Advertising Conversion Export - from 169 EUR/year
  • SEO Web Vitals - from 83 EUR/year
  • Crash Analytics - from 154 EUR/year
  • Multi-Channel Conversion Attribution - from 83 EUR/year
  • Cohorts - from 94 EUR/year
  • Data Warehouse Connector - from 22 EUR/year
  • SAML integration - from 549 EUR/year
  • 50,000 views - 22 EUR/month
  • 100,000 views - 38 EUR/month
  • 300,000 views - 75 EUR/month
  • 600,000 views - 118 EUR/month
  • 1,000,000 views - 172 EUR/month
  • 2,000,000 views - 334 EUR/month
  • 5,000,000 views - 822 EUR/month
Cloud Enterprisecustom

Registration details

Founded
2007
Legal name
InnoCraft Limited
Registered address
7 Waterloo Quay, PO625, 6140 Wellington, New Zealand.

Last update: 2025-12-03

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