Everflow is a platform for managing affiliate programs and performance marketing, designed for brands, advertisers, agencies, and affiliate networks. The solution combines tools for managing affiliates and other partners, tracking advertising campaigns, conversion attribution, and traffic performance analysis. The platform supports working with various user acquisition channels, including affiliate marketing, referral programs, influencer marketing, and paid advertising.
Everflow supports tracking clicks, conversions, and additional user actions, including repeat purchases, subscription renewals, and other events throughout the customer journey. Integration options include S2S postback, first-party tracking, API, and webhooks. The platform also includes tools for managing offers and partner terms, commission settings, marketing process automation, fraud traffic detection, and detailed reporting. For payment management, Everflow Pay is provided, and the built-in partner portal allows affiliates to get links, view statistics, and control accruals. Additionally, integrations with CRM, advertising platforms, e-commerce systems, and third-party analytics services are available.