Uri Poliavich

Founder, CEO at Soft2Bet
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Who is this and what do they do

Uri Poliavich is the founder and CEO of the company Soft2Bet. Under his leadership, the company has grown from a startup to an international organization with 360+ employees and currently:
  • launches new brands and implements innovative solutions;
  • has entered 7 new markets and demonstrated a threefold increase in EBITDA;
  • in 2024, opened a new headquarters in Malta, where 200+ specialists work.
In 2023, Uri Poliavich was nominated for the Global Gaming Award Executive of the Year.

Experience

Founder at Soft2Bet

09.2016 – present: CEO

Brain Rocket

10.2020 – 12.2023: Founder

Soft2Bet

01.2013 – 02.2020: COO

IMS Limited

2012 – 08.2016: COO

Playtech

2010 – 08.2016: Consultant CIS markets

WK Group

2010 – 2012: VP Business Development

HBW Law

2007 – 2010: Legal Intern

Last update: 2025-06-01