Alex Pratt is the Group Managing Director at Clarion Events, organizer of key industry events such as ICE, iGB Affiliate, and iGaming Business.
He began his career in 2004 at iGamingBusiness, where he launched the first affiliate event.
Under his leadership, ICE relocated from London to Barcelona and expanded partnerships with several tech giants, including Microsoft. Pratt actively drives the integration of new formats and is known as an advisor, speaker, and insider for the global iGaming community.
Last update: 2025-10-01
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