Alfa:search

Alfa:search — SEO team, part of the Alfaleads Group holding, which also includes the CPA network Alfaleads Network. The company was founded in 2017 by Anton Muravyev, who serves as CEO. The company specializes in the iGaming and Travel verticals. By 2024, the team manages a portfolio of 5000 iGaming affiliate sites, targeting both general and branded key queries. Alfa:search started by working in Yandex, attracting traffic through low-frequency queries and branded sites, but by 2024, it focused on Google and non-Russian-speaking geos. In addition to SEO, the company is involved in ASO and mediabuying, including channels such as Google Ads, TikTok, and In-App. Alfa:search team consists of about 50 specialists.