Sasha Boerma

Commercial Director (Africa) at Split The Pot

Who is this and what do they do

Alex Boerma - Commercial Director (Africa) at Split The Pott. With many years of experience in the digital industry, including working in agencies, corporations, and consulting structures.


Alex specializes in affiliate marketing and online casino marketing, ensuring strategic business development and strengthening partnerships in the African market.

Basic information

Location

South Africa (RSA)

Workplace

Split The Pot

Job title

Commercial Director

Company website

https://splitthepot.se/

Experience

Split The Pot

01.2025 – Present: Commercial Director (Africa)

Affiliates at White Label Casinos

05.2024 – 01.2025: Head of Casino

Coastline Gaming

03.2023 – 05.2024: Head of Affiliates

4King Media

04.2021 – 03.2023: Head of Affiliates

slotvibe.com

04.2021 – 03.2023: Head of Affiliates

MullenLowe Group

04.2016 – 05.2017: Business Director

Havas Worldwide

01.2015 – 03.2016: African PRM Manager for Unilever

Digital Manager at Royal Canin South Africa Pty Ltd

02.2013 – 12.2014: CRM

INCE

08.2011 – 01.2013: Project Manager

TWIQUE DIGITAL

11.2010 – 07.2011: Digital Campaign Manager

Humankind Advertising

05.2010 – 10.2010: Account Manager

CityVarsity

11.2008 – 04.2010: Events Marketing Manager

Shake Interactive SA

07.2007 – 11.2008: Account Manager

Gloo Digital Design

02.2007 – 06.2007: Project Manager

Last update: 2025-06-15