Hebert Luiz Terra Gaban

Hebert Luiz Terra Gaban is Head of Marketing at Lottoland for the Latin America region. He is responsible for brand strategy, revenue growth, and optimization of all player acquisition stages, including conversion and marketing budget management. His key competencies cover digital and ATL marketing, creative leadership, financial analytics, and user experience enhancement. Under his leadership, large-scale campaigns aimed at increasing first deposits and improving the profitability of advertising expenses are implemented.