Alexandra Lapatanova

Alexandra Lapatanova - Affiliate Team Lead of the PIN-UP Partners affiliate program. Responsible for strategic management of the team of affiliate managers and optimization of advertising campaigns to achieve results. Works with Banner Ads, Facebook Ads, Teaser Ads, and Google Ads traffic, with CPL, CPA, RS monetization models, and key performance metrics such as CR, CTR, EPC, ROI, CPC, and CPM.