Traffic redirect

Traffic redirect is the intentional redirection of users from one source (website, primary page, ad campaign) to another landing page or offer via an affiliate link. This way, it is easier to monetize traffic effectively, increasing overall revenue without raising expenses.

Redirect is a way to "push" the audience that would otherwise leave without completing the target action. It helps guide "cold" users (non-target or hesitant) to a more suitable offer, which eventually boosts the chances of conversion.

How do arbitrageurs use redirects to increase conversions?

The user clicks on an ad and is directed not to the offer, but to an intermediate page (pre-lander, doorway, bridge page). From here, the traffic is redirected to the target offer. A lot depends on the GEO, device, the user activity, and the traffic source. That is why web masters utilize trackers, as they allow affiliates to manage traffic, test offers, and filter fraud.

Traffic redirect: why is it needed and when does it work best?

Redirects work well in unstable or gray verticals (gambling, dating, sweeps). In such niches, offers often "die" or shut down unexpectedly. Redirects help reroute traffic from broken landings.

This tactic is also applicable for automatic offer testing and for managing bots, moderators, or cold audiences. If a target action does not receive approval, a redirect can perform substitution. However, such manipulations should be approached with caution.

How not to drain the budget: nuances of working with redirects in arbitrage

It's crucial to monitor redirect speed, as if it's too long, the user may bounce. Arbitrage specialists should also remember the ad platforms' rules. Redirects through a chain of domains can raise suspicion. For that, a tracker that has clear routing rules will be useful. The redirect logic should be tested on live traffic, taking into account the relevance of offers. The process must be monitored to gain a real competitive advantage.