Traffic bundle

A bundle (also referred to as a "traffic bundle" or "setup") is a pre-configured, ready-to-use combination of elements that takes a user from an ad to the target action that generates payment for an affiliate.

In a classic bundle, there are always several components: traffic source, offer, creative format, pre-landing/landing page, and target audience. The more precisely the bundle is tailored to the GEO, user interests, and triggers, the higher the conversion rate and ROI will be.

What a bundle consists of: what an affiliate needs to know?

A standard bundle includes several key elements:

• Traffic source: where the user comes from (FB, TikTok, push, Google, etc.).
• Offer — the product that generates a payout (casino, dating, e-commerce).
• Creative: banner, video, or text that grabs attention.
• Pre-landing page (if needed) — a screen between the ad and the landing page, warming up the user.
• Landing page: the final point where the lead is generated (registration, deposit, etc.).

In more advanced schemes, experienced affiliates add cloaking, automated funnels, warming up through Telegram, or retargeting.

Why is it essential to test and scale bundles?

Working with bundles always starts with hypotheses. Several variations of creatives, offers, and pre-lands are tested simultaneously. To track what performs and what doesn't, affiliates use trackers. Once the first positive results appear (breaking even or showing minimal ROI), the bundle is refined and scaled. The arbitrage specialists increase budgets, duplicate campaigns, and add similar GEOs or audiences.

It's essential not to "launch and forget," but to analyze all the time. To make it work, affiliates must check where performance drops, which creative burns out, and which traffic source cuts results. A bundle is not a stable product, but rather a mechanism that requires constant updates.

When does a bundle deliver maximum conversions?

A bundle is successful if it consistently generates positive ROI, scales without significant loss in conversions, passes moderation, and works effectively with cloaking. No less critical criteria are strong EPC and CR metrics.

The simpler and more reliable the bundle, the higher the chance it will "live longer" and deliver volume. Bundles are the foundation of arbitrage, which is why experienced affiliates are constantly working on them (building, running, cutting, and updating).