Sweepstakes

Sweepstakes are offers that imply prizes, such as iPhones, cash, cars, or trips. It means that in exchange for a simple action (registration, filling out a form, subscribing, or entering card details), the user gets a chance to participate in the contest or a possibility of an instant win.

In most cases, it's only a lead generation, as the prize may not actually exist. The goal is to collect contacts, subscriptions, or payments for a trial service. Sweeps are one of the most converting verticals in arbitrage, as they have a low entry barrier and strong emotional motivation.

Mechanics of sweepstakes: how to attract leads

The model is focused on engagement through a prize funnel. The users see a creative with a prize promise (for example, "You won an iPhone 16") and go to the pre-landing page, already warmed up and interested in leaving their contacts.

Afterward, different scenarios are possible. The user can sign up for a service, confirm registration via SMS, or enter a card for "age verification." All the steps are designed to make a person think they're almost winning and not wish to lose the chance. And affiliates are paid for these actions.

Risks when working with sweeps: what should an arbitrage specialist know?

Sweepstakes refer to gray or black verticals. It means that chargebacks may occur, offers may get shut down, and domains may get banned. Traffic from Facebook, Google, and TikTok can also get blocked fast. That is why arbitrage specialists have to react quickly and turn to constant farming. Also, it's essential to understand the specifics of GEOs, as in some countries, sweeps are considered fraud.

For profitable work, arbitrage specialists utilize cloaking, farming accounts, anti-detect browsers, and proficient masking techniques.

Best traffic sources for sweeps

The best source for sweepstakes is massive, cheap, and impulsive traffic. The most popular and profitable options are:

• Push notifications and popunders: bring volume, especially for Tier 2 and Tier 3 GEOs.
• Facebook Ads: a powerful source, but requires experience and cloaking.
• TikTok Ads: give good CR with visually convincing creatives.
• ASO + intent: in combination with apps for offers with card entry payments.
• Clickunder and adult traffic: for aggressive creatives and "yellow" funnels.

Sweeps deliver high ROI only if you know how to manage risks, react quickly, scale when necessary, and close unprofitable traffic bundles without hesitation.