Scheme traffic

Scheme traffic in arbitrage is traffic obtained through non-standard methods of attracting users. These include deceptive creatives, clickbait headlines, fake landings, doorway pages, redirects, and other techniques aimed at increasing conversion. Unlike the classic approach, scheme arbitrage is not always transparent to the offer or advertiser, but it allows the arbitrage specialist to scale faster and test hypotheses with minimal investment.

However, it is essential to remember that any manipulations aimed at bypassing restrictions may lead to bans, commission cuts, and blocking.

Verticals for scheme traffic

Attracting leads through questionable manipulations is applied to niches with high competition but great income potential. For example, gambling, betting, adult, nutra (physical products, supplements), financial offers, and sweepstakes. These verticals enable the attraction of the target audience at minimal cost, for example, through clickbait landings with fake reviews, content substitution by GEO, or redirects to offers with aggressive calls to action.

Scheme traffic is also used when direct launches through white sources are blocked by moderation, for example, on Facebook or TikTok.

Types of scheme traffic

In arbitrage, several varieties of the "gray" approach are used depending on the source and the purpose of bypassing the rules. Below are the main ones:

1. Fake landings (preland/landing): disguised as news sites, fake reviews, and interviews with "successful users."
2. Bypassing moderation: launching ads through a "white" creative to redirect the user to a "black" offer (for example, via cloaking or redirects).
3. Deceptive data collection: surveys and fake giveaways to collect contacts and drive traffic to an offer.
4. Reuse of branded traffic: imitation of official sites/apps of popular brands.
5. Arbitrage with GEO and content substitution: cloaking or dynamic substitution is used to show different content depending on the country, language, or device.
6. Gray YouTube/SEO traffic: promotion of "gray" videos and articles with clickbait headlines, where the needed link is placed in the description or comments.

Although scheme traffic can bring quick results, its use carries high risks. Arbitrage specialists must clearly understand the rules of the affiliate programs they work with to assess whether the profit will justify the potential losses. In the long term, sustainability comes not only from competent handling of scheme traffic but also from the ability to build white, semi-legal, or hybrid funnels.

Scheme leads processing

Processing scheme traffic is a set of technical and analytical actions aimed at filtering, tracking, and optimizing non-obvious traffic. It includes breaking down by sources, working with conversion, fraud filtering, content substitution, redirect setup, and monitoring the advertiser's or affiliate program's reaction. The goal is to maximize traffic flow profitability while minimizing the risks of rejection or blocking. In arbitrage, this is especially relevant when the scheme is complex and requires fine-tuning of each bundle.