Referral link

A referral link is a unique hyperlink containing a special identifier (referral code) that makes it possible to track that a new user came through the invitation of a specific person or partner.

Why are referral links needed?

The main purposes of referral links are:

• attracting new customers;
• building trust;
• rewards and incentives;
• saving on advertising;
• monetization for affiliates.

Where are referral links placed?

In traffic arbitrage, such links are actively used as part of bundles. It's beneficial on sites with organic traffic, where users trust recommendations more and are more likely to complete target actions. These can be newsletters, guest posts, comments, and video content, especially on YouTube and streaming platforms, where the link can be natively integrated into a casino or slot review.

Examples of referral links

Such a link contains a unique ID tied to the partner's or referral's account and leads to a website or offer page. It allows the system to record exactly who referred the user.

The process is simple:

1. The user (partner, blogger, client) receives a unique link.
2. The link is shared with an audience.
3. People follow the link and perform the required action (registration, purchase, etc.).
4. The system records the visit and credits bonuses or commissions for the referred user.

Most often, referral links are used in affiliate marketing, startups, loyalty programs, fintech, and crypto platforms.

A referral link may look like this: https://example.com/signup?ref=affcatalog, where "affcatalog" is a unique code that identifies the affiliate.