Referral
Referrals are users who join a service, program, or project through a referral link. The partner receives a reward for their actions.
Attracting referrals
Users can be brought in through content, social networks, forums, and messengers, as well as with advertising and gamification. The key to success is not just to "drop a link" but to provide value: show how a person can actually earn, save, or benefit if they register via a recommendation.
Rewards for referrals
It can be a fixed amount, a percentage of the income, or long-term passive earnings, depending on the conditions. There are several models for this type of monetization: RevShare, CPL/CPS, and various bonuses.