PWA
A PWA (Progressive Web App) is a web solution that externally and functionally mimics a mobile application, yet operates through a browser. In arbitrage, this technology helps in creating adaptive pre-landers and landers, which can be installed on the smartphone's home screen. They can also be used without a constant internet connection and employ push notifications for retargeting.
PWA's basics consist of a combination of HTML, a manifest file, and a service worker. It ensures content caching, offline access, and "native" behavior, which is critical for user retention and bypassing advertising restrictions.
How does PWA improve the efficiency of affiliate sites?
For affiliates, PWA opens several strategic advantages. First, it allows bringing back the audience through push notifications with no expenses on retargeting. Second, a high loading speed has a positive impact on behavioral factors and increases conversion.
Additionally, users gain access to key pages even when offline (e.g., offer catalog or promotion terms). It's possible to install a PWA directly on the smartphone's home screen without downloading it. At the same time, the interface will stay the same as in a full-fledged app. It's especially effective for projects with organic traffic and a high share of return visits.
Do PWAs compete with mobile applications?
Unlike native applications, PWAs do not require a publication in the Google Play Store or the App Store. This factor eliminates long-term moderation and store commissions. Creation is faster and cheaper thanks to standard web technologies. Updates are implemented automatically, without user participation.
The only limitation is restricted access to specific device system functions, such as Bluetooth or geolocation, on iOS.
How to get a PWA: order from specialists or build it yourself?
It's crucial to understand that the technical entry threshold is lower than when it comes to native apps. At the same time, there is a choice between no-code solutions and full custom development. It all depends on the tasks, budget, and available resources. There are several options:
- order from a freelancer on Upwork or similar platforms (look for those who have worked with PWA and know service workers);
- contact a digital studio with experience in mobile solutions and SEO;
- use constructors like PWA Builder, AppMySite, or GoodBarber, as they are suitable for simple sites;
- adapt your site yourself: if you have WordPress, you can use a plugin like SuperPWA or PWA for WP.
It is also necessary to test how the PWA will perform on various devices and under different network conditions, especially when traffic is generated from mobile sources. A reliable service worker, a high-quality cache structure, and a properly written manifest are critical for stable operation.