Push traffic

Push traffic is clicks on ad notifications that users receive directly in their browser or on a mobile device. The format stands out for high click-through rates and its natural delivery style, which increases ER (audience engagement). It enables the delivery of messages even when the browser is closed and the app is not active.

Affiliates buy traffic from push networks and direct it to a pre-lander or offer landing page. The scheme works perfectly for verticals focused on fast scaling and large volumes (dating, sweeps, gambling, nutra). An additional advantage is the ability to work with a "cold" audience without prior warming up. It is critical for impulse purchases and offers with a strong emotional segment.

Key characteristics of push traffic in affiliate marketing

Notifications work with all device types and browsers. The content is delivered regardless of on-site activity. It guarantees maximum reach and high CTRs.

Push is resistant to banner blindness thanks to its resemblance to system messages. Campaign performance depends on the relevance of the user base, the creative quality of messages, and the optimal frequency of impressions.

It's an ideal tool for scaling advertising campaigns—the cost per click is significantly lower than on Facebook or TikTok, the launch process doesn't require lengthy account preparation, and campaigns can go live in the shortest possible time. Critical success factors include effective filtering of automated traffic, preventing audience fatigue from ads, and avoiding notification neglect.

How to set up profitable push traffic?

Work begins with choosing a suitable ad network (PropellerAds, RichPush, Push.House, RollerAds). It's worth testing different combinations of headlines, icons, and texts, since the key factor of efficiency lies in grabbing attention from the very first lines. Aggressive creatives with alerts, emotional hooks, and geo-targeting are often used, too.

It's also crucial to test GEOs and sending time. Frequency control will help to avoid audience burnout. Push notifications are a good start for beginners, especially in gray verticals, as speed, volume, and low CPC are critical there.