Organic traffic

Organic traffic is website visits and the number of users who find a platform through free search engine results, without clicking on paid ads. It also includes direct visits by entering the URL and clicks from free external links in social media, forums, or messengers.

Organic vs. paid traffic — what's the difference?

The main difference is the lead source. Usually, organic traffic is more targeted, as it means that the user was actively searching for information (e.g., a casino), showed intent, and is already warmed up for the action. In this case, there's no need for extra steps. The conversions are steady and higher when working under the RevShare model. Yet, it takes time to launch—building websites, SEO, or TG channels. Additionally, one can earn money by reselling pre-landers or domains.

When it comes to paid traffic, the situation is different. Arbitrageurs must capture the user's attention, guide them through the funnel, and convince them to take a specific action. This necessity creates a dependency on creatives and audience segments.

Conversion depends on the bundle. This approach is faster, but requires investments and constant monitoring. It's crucial to have an extra budget to handle testing and bans. That's why paid traffic strategies usually aim at the CPA model.

How to effectively attract more organic traffic?

The main advantage of organic traffic is minimal financial investment. Affiliates can generate leads almost for free by leveraging SEO tools and content marketing. For high-quality results when combined with affiliate programs, it's essential to:

1. Optimize the site for SEO. Keywords, meta tags, and URLs must be relevant, and headings must be structured appropriately.
2. Monitor the content quality. Helpful, unique articles, reviews, and guides must address audience needs.
3. Keep content updated. Search engines value freshness, especially in high-risk niches.
4. Work on the site structure. Users appreciate straightforward navigation and fast loading speeds.
5. Improve the mobile version. Since most prefer smartphones to bulky PCs, it's essential to ensure comfort for mobile visitors.
6. Think about external links. Post on reputable sites, exchange links, and take part in guest publications.
7. Use social media and niche communities. Activity increases brand awareness, especially if the shared content is valuable and engaging.

A systematic approach brings a loyal audience. Reputation is always more important than quick leads when it comes to long-lasting marketing strategies. By combining SEO with affiliate links, arbitrageurs can establish a strong media presence, attracting motivated players with high LTV.