Offer
An offer is a product or service from an advertiser that brings payment to the affiliates who promote it. Each offer has unique conditions, such as payment models (CPA, CPL, RevShare, etc.), allowed traffic sources, target actions, GEOs, rates, and restrictions.
In arbitrage, the offer is the key element of the traffic bundle. It determines the creative, pre-lander, and target audience. The competence of the offer choice affects the effectiveness of the arbitrage campaign and the affiliate's profit.
Structure of an Offer: What the Proposal Consists Of?
An offer is not just a product. It's a set of parameters that determines the entire build of the funnel. Usually, the proposal consists of:
- payment model (CPA or FTD);
- payout amount per conversion;
- allowed GEOs;
- permitted traffic sources (push, FB, TikTok, UAC, etc.);
- lead requirements (verification, minimum deposit, etc.);
- type of landing page (a pre-lander, auto-redirect, or deep-link presence).
It's also essential to check approval rate, hold periods, post-click cookies, and availability of creatives. These parameters affect how well an offer fits the traffic bundle and traffic type.
How to Choose a Working Offer: What an Arbitrager Needs to Know
Before launch, affiliates should evaluate the offer by key metrics: conversion rate, approval, EPC, account manager responsiveness, and payout stability. Don't chase high payouts—it's more important how the offer performs in practice.
Beginners are better off choosing whitehat offers with simple target actions (e.g., registration or subscription) rather than those with strict confirmations. Advanced arbitrageurs often test offers in gray verticals, such as nutra or gambling, where high payouts compensate for the complexity of work. In these verticals, it's crucial to run A/B tests quickly, monitor moderation response, use anti-detect browsers, and properly warm up accounts. For example, when running in the gambling vertical in Tier-1 GEOs, it's possible to achieve high ROI by assembling the right bundle: teaser ads + pre-lander with social proof + offer with auto-approval.
Pro tip: compare conditions across different affiliate networks—the same offer may have various payouts and allowed traffic sources.
How to Work With an Offer During a Traffic Run?
The first step is choosing the offer. Then, it's connected via an affiliate program to get a tracking link. After this, a traffic bundle is set up: select a traffic source, create creatives, and launch a test.
It's important to monitor the funnel and analyze where conversions drop, how well traffic matches the offer's conditions, and whether there are rejected leads. Based on the stats, optimize creatives and pre-landers.
Good work with an offer isn't just about "driving" traffic—it's a complex, ongoing adaptation of the bundle. To achieve this, continually test new creatives, analyze audience behavior, adjust pre-landers as needed, select relevant GEOs, and target specific segments.
Want to maximize ROI? Regularly track key metrics, don't be afraid to scale successful bundles, and always keep backup traffic sources and offers ready in case of a downturn.