iGaming

iGaming is a segment of online entertainment that includes all the variations of gambling (from casinos and sports betting to poker, bingo, and lotteries). In traffic arbitrage, the iGaming vertical stands as one of the most profitable.

A webmaster directs users to a gaming platform through ad funnels, and the affiliate program rewards them for specific target actions such as registration, first deposit, or gaming activity. There are several ways to get payment: CPA (fixed rate), RevShare (a share of the player’s losses), or a hybrid model. Working with iGaming requires an aggressive approach: influential creatives, a carefully built funnel, and precise analytics.

Main iGaming verticals

The key verticals include online casinos, sports betting, esports, lotteries, bingo, and virtual games. Each has its own specifics: from differences in the target audience to requirements for traffic sources and quality.

For example, in casinos, high engagement and user loyalty are crucial; in betting, interest in sports events and quick conversions are key. The approach to creatives also varies: in one vertical, emotions and hype are more effective, while in another, expertise and trust are more important. A successful arbitrage specialist tailors the strategy to the specific monetization model and ad platform rules.

Why is the iGaming industry considered one of the most in-demand in affiliate marketing?

The reasons are high payouts, significant user lifetime value (LTV), and flexible conditions of affiliate programs. In iGaming offers, CPA commissions range from 40 USD to 100 USD, and RevShare can reach 50%.

Arbitrage specialists can work with multiple GEOs: from Tier-1 markets to local ones with lower competition. In addition, gambling products are in high demand, especially during major sports events. iGaming remains one of the few verticals where it’s possible to build a stable passive income based on RevShare in the long term.

Where to start in iGaming arbitrage?

It’s best to start with whitehat sources (SEO, Google Ads, or TikTok with pre-landers). Choose a reliable affiliate program with support, transparent statistics, and timely payouts. It’s essential to thoroughly study GEO and licensing rules, as in some countries, gambling advertising is regulated or restricted. Be sure to set up tracking and thoroughly test creatives. Without proper analysis and an understanding of player behavior, the risk of budget loss is very high.