FTD

FTD (First Time Deposit) is the initial deposit made by the user after registration. Usually, it applies to online casinos and sportsbooks. In affiliate marketing, FTD is the key demand to earn within CPA programs.

The registration is not counted as complete if no deposit was made. Hence, no lead recorded. That is why the promotional strategies in the gambling niche aim not just to get a registration, but to turn the users into active players with stable financial deposits.

When Is an FTD Considered Valid and Pays Out?

The FTD is registered in the system if the user made the first deposit. The amount may not even have any limits, though some offers can have minimum rates for the deposit (10 or 20 USD). Analytics tools or postback from the advertiser carry out the transaction confirmation, and the affiliate receives payment.

Remember: a simple account registration without a deposit counts as a CPL-level lead and is not eligible for payment under the CPA model.

FTD and Payouts: What Affiliates Need to Know

FTD indicates the user's genuine interest in a gaming product and readiness to invest. Only this type of user drives higher payouts for affiliates (30-200 USD, depending on GEO and the audience specifics).

With low Reg2Bet conversion rates (registrations to deposits), affiliate networks may implement restrictive measures: reducing limits, lowering rates, or terminating cooperation on the offer. FTD acts as a key metric of traffic quality and user purchasing ability.

How to Convert a Player to FTD: Motivation and Warming Up

Affiliates should always consider the benefits of the first deposit (as increased starting capital, free spins, partial cashback). Preparing the audience through intermediate pages and explaining the advantages of making a deposit immediately is an effective strategy.

As an element of social proof, participant reviews or showcasing winnings will increase trust among potential players. Calls to action should be formulated clearly. For example: "Deposit from 10 EUR and get a double bonus". This way, the user will understand what to expect. One should focus on audience motivation and bulding strong funnel instead of chasing quantitative registrations.