Deeplink

A deeplink is an affiliate link that directs the user to a predetermined page (registration form, product, category, promotional landing page). In traffic arbitrage, deeplinks serve as a powerful tool to shorten the user's path to the target action.

The faster a person reaches the page where they need to perform the required action (make a deposit, buy, or submit an application), the higher the chances of conversion. It is relevant when there's a need to narrow offers or highlight time-limited promotions. Deeplinks increase CR, reduce the lead cost, and segment the audience for specific requests.

Why are deeplinks important when working with affiliate programs?

The main advantage is accuracy. Driving traffic to the main website may cause a loss of potential target actions, while a deeplink ensures that the arbitrage specialist directs guests to the right spot immediately. The user can see what's expected of them right away, as long searches across the site may reduce interest and the chances of conversion.

Deeplink usage decreases bounce rates and raises engagement, while traffic undergoes a segmentation process based on audience requests and funnel stages. Hence, it's a way to "fit" the offer into the funnel bundle without spending time and effort on customizing the landing page.

Creating deeplinks: what does an arbitrage specialist have to know?

Many affiliate programs and CPA networks feature software that allows working with deeplinks via a personal account, using a link generator. First, the affiliate provides the target URL. It's essential to specify the desired product category and promotional offers. Then, the system adds tracking parameters and an ID.

Also, it's best to note that not all offers allow driving traffic deep into the site. That's why one should always check and use allowed page formats. Before the launch, an arbitrage specialist must ensure that the deeplink doesn't break the redirect chain and that the tracker works correctly.

When do deeplinks bring maximum conversions?

The tool is effective when the user has already developed an interest and is aware of what they want. The arbitrage specialist's sole task is to ensure that the path to the target action is as short as possible. It's highly relevant when landing the user on a specific category and retargeting. Traffic sources, such as Telegram, YouTube, or SEO, require the same approach, as here the translation relevance is critical. Conversions increase, reducing lead cost, only if the user's intent aligns with the content displayed on the target page.