CPR
CPR (Cost Per Registration) is a payment model that rewards an affiliate for a user registration on the target platform. The approve for the lead does not require email/phone verification or a deposit. A completed form and a filled-in account are enough. Since this model requires minimal action from the user, CPR works well as the first step in the funnel when the offer's priority is mass lead generation with a low entry threshold.
Verticals for the CPR model
This model is popular in verticals where it's essential to simplify the first contact with the user. Such niches are:
Such offers perform well when paired with push notifications, teaser ads, TikTok, and other sources of "light" traffic, where registration conversions happen quickly. The key is to craft effective creatives. The creatives should immediately address a pain point or spark interest so the user doesn't hesitate to fill out the form. CPR is also well-suited for scaling campaigns.
CPR, CPL, and CPA—what's the difference?
CPL (Cost Per Lead) includes an extended list of target actions (request, subscription, or registration).
CPA (Cost Per Action) refers to specific actions, such as deposits, purchases, and installs. CPR represents the top of the funnel, being a simplified form of CPA with minimal requirements for the user.
What conversion rate (CR) is considered effective for CPR?
The conversion rate depends on the traffic source, offer, GEO, and audience warming. On average, 1–5% is considered a normal rate for cold traffic, especially from teaser networks or push notifications. Using prelanders, warmed-up creatives, or traffic from TikTok and Facebook can increase it to 5–10%. With warm audiences, branded searches, or retargeting, the conversion can reach up to 10%.
While considering CR, it's essential to pay attention to the lead quality as well. For example, in the iGaming vertical, if users show no activity after registration, it can lead to a reduction in bets or even a complete halt of the offer.