CPS

CPS (Cost Per Sale) is a payment model that implies rewards granted for a confirmed sale. The scheme is often commission-based, with affiliates receiving a percentage of the purchase amount. This system is well-suited for e-commerce, booking, SaaS, and ticketing services.

When does CPS bring maximum profit?

CPS works well for warm or loyal traffic, where users are already inclined to make a purchase. If audience trust is earned, the model can bring stable income. This scheme is suitable for offers with a high average order value (electronics, travel, finance) and for those who don't want to track micro-actions.

The Difference Between CPS and CPO in Affiliate Marketing

CPO (Cost Per Order) implies a fixed payment per order, regardless of the amount. In contrast, CPS (Cost Per Sale) is a percentage of the purchase amount, which can be more profitable with medium or high checks but results in unstable income. For example, if CPO = 10 USD, the affiliate will always earn 10 USD. With CPS at 10%, a purchase of 200 USD would bring a partner 20 USD.

What factors affect commission in CPS?

The rate depends on the offer, traffic quality, conditions, and volume. There's no single rate as such. In affiliate marketing, one partner may receive 3%, and the other can get 30% for the same sale.

The key factors that will determine earnings are:

Category of the product;
Platform;
Volume;
Traffic type.

Cookie duration is also crucial. The longer it is, the higher the chance of getting paid. Users can return in a week to make a purchase, and the reward will still be granted if the cookie hasn't expired. The expiration date may vary from 30 to 90 days. It will depend on the product itself, as some products have a longer decision-making cycle.