Approval

Approval is the share of confirmed (approved) leads. That is, those applications, registrations, or purchases that have passed verification by the advertiser and are recognized as valid. For example, if out of 100 leads only 40 passed the advertiser's check, then the approval rate is 40%.

What does approval depend on?

Approval in arbitrage will depend on several factors, including the source and quality of traffic, GEO, creatives, the type and cost of offers, and the time taken to process the application.

What percentage of approval is considered good?

A good rate is within 40-50%, more often closer to 40%.

How does approval depend on the CPA network?

Approval partly depends on the arbitrage specialist's actions (quality of traffic, compliance with rules). Still, it is largely determined by the quality of work of the CPA network itself: its moderation, call center, anti-fraud system, and integrity. Choosing a reliable network with transparent statistics and adequate support is the key to successful arbitrage.

What to do if approval drops?

If approval drops, it means that the share of confirmed leads (applications, purchases, registrations, etc.) has decreased, and earnings have become lower with the same traffic investment.

The action plan in this case will look approximately as follows:

• Traffic check: it may be non-targeted, bot, or incentivized traffic.
• Contact the manager: find out the reasons for disapprovals to understand what is happening with the leads.
• Bundle analysis: turn off weak creatives, test other pre-landers and offers.
• Lead filtering: use anti-fraud, set filters on the pre-lander.
• Technical check: make sure each element is working correctly.